Tectura UK has been awarded first place in Microsoft’s competition for the best marketing campaign, for a Dynamics product, during FY07.  This integrated campaign for Microsoft Dynamics CRM™ incorporated direct mail, email, telemarketing and the Internet.

The campaign highlighted Tectura’s proven record of delivering tailored CRM solutions to over 100 customers across the globe.  It was based on the idea of the ‘Connect Four game’, focusing on - Four ways to connect with CRM & Tectura: connect with your customers, business, employees and Tectura.  

Microsoft UK stated when judging the award that “Tectura’s campaign represented a well thought out, user friendly campaign, with strong end user messaging, recognising their pain points. The judging panel were looking for campaigns demonstrating best practice and thought leaders with the use of technology in their campaigns, the strong execution and use of online and search engine sponsorship really helped impress the judges in Tectura’s favour.” 

For more about Tectura UK and Microsoft Dynamics™ CRM visit www.tectura.co.uk/MicrosoftCRM

Microsoft Dynamics NAV 5.1 becomes 6.0; Delivery Date H1 of 2008 becomes H2 of 2008.  Microsoft is moving its target date for releasing the next version of Dynamics NAV from the first half to the second half of 2008.  

In a Sunday Weblog entry, Darren Laybourn, leader of the Dynamics research and development group in Microsoft Business Solutions, described the delay as “very disappointing,” but said the inconvenience  would be offset by several major improvements Microsoft is making to the software.

Tectura announces that its Applied Engineering Solutions division has been awarded ISO 9001:2000 and AS9100 Rev B certifications by BSI Management Systems, a global provider of independent third-party certification of management systems. View details about Tectura certification in full

The integration of desktop tools with enterprise applications is a two-way street that brings personal productivity, which in turn translates to improved corporate productivity. Aberdeen, a Harte-Hanks company (NYSE: HHS), recently conducted a benchmark report titled “Two Worlds Converge: Enterprise Applications Meet the Desktop” and discovered that Best-in-Class (BIC) companies see a 20% increase in gross margin and 21.3% increase in revenue year-over-year, with a ratio of revenue growth to staff growth of 2.2. This compares with less than 1% increase in gross margin, 1.6% increase in revenue and a ratio of revenue to staff growth of .7 for Laggard organisations. View this article.

TheInfoPro (TIP) an independent research network and leading supplier of market intelligence for the Information Technology (IT) industry, today announced that 100% of Global 2000 organisations participating in its inaugural Enterprise Application Services (EAS) study indicate planned spending increases, with the outsourcing of Data Warehouse services being the area targeted most often for the next wave of spending.

To view a rich media presentation of findings